Do men and women shop in a different way? 'Of course,' responds anyone who’s witnessed a couple on a shopping spree to the mall. Usually, regarding the brick-and-mortar retail shops, men like to go in, buy what they require and get out swiftly. They’re not key comparison buyers and they’re more eager to pay a bit more to pace up the procedure rather than spend time hunting down the bargains. But does the same dissimilarity between the genders hold accurate considering ecommerce, and if so, how will you tailor your shopping portal to magnetize both men and women? For example, a woman has numerous preferences when it comes to jewellery, that could adorn her beautiful looks. Consequently, choices, prices, brands become more relevant to them all of a sudden.
While window shopping, researching merchandises in stores and then obtaining online them for cheap, has attracted attention in the media, 79 % of women bought merchandises online without even finding those in a store. This behavior was somewhat more common among women, 13 % of women say they saw something in-store and then got it online from a different retailer. Price matters to everyone, 78 % of women and 75 % of men say cost influenced their purchases, while 80 % of men and 78 percent of women said they buy from the store that offer the top all-around price for the produce in question. They care about free shipping too, choosing a store that offer it.
Marketing techniques like print and social media, blogs, word-of-mouth work equally on men and women. Women pay more attention to email marketing. 15% of women declare they had recent online purchase after an email from the store and less from surfing around online. If you’re target women consumers, emails acquire results. Based on the preference for online shopping portal for women, sending emails during some part of day can help. Emailing at the afternoon to increase her curiosity as the energy wilts, and again past dinnertime when she’s settling down and tranquil. Discount codes and deals on online sites, on social media accounts, on site or emails; women adore to feel the ecstasy of a hunt while shopping, and tracking down a coupon is better.
Beginning with earrings to toe rings, there are numerous types of ornaments to wear, and to shop for jewellery comprising precious metals like platinum and gold, with stones embellishments of emerald and diamond. As gold prices reach sky high, jewellery shopping in India is also budging towards fashion jewellery. They are striking, come in a range of styles, with reasonable price tags. Safer to wear without any worry of getting misplaced or stolen. Online shopping trend provides convenience, when buying jewellery for personal use, or shipping it to anyone, sometimes directly from the online store. The product reaches destination, packed brilliantly with a loving message, to make their day special. A pair of beautiful platinum earrings, as a surprise souvenir, can make any girl feel like a princess indeed!
While window shopping, researching merchandises in stores and then obtaining online them for cheap, has attracted attention in the media, 79 % of women bought merchandises online without even finding those in a store. This behavior was somewhat more common among women, 13 % of women say they saw something in-store and then got it online from a different retailer. Price matters to everyone, 78 % of women and 75 % of men say cost influenced their purchases, while 80 % of men and 78 percent of women said they buy from the store that offer the top all-around price for the produce in question. They care about free shipping too, choosing a store that offer it.
Marketing techniques like print and social media, blogs, word-of-mouth work equally on men and women. Women pay more attention to email marketing. 15% of women declare they had recent online purchase after an email from the store and less from surfing around online. If you’re target women consumers, emails acquire results. Based on the preference for online shopping portal for women, sending emails during some part of day can help. Emailing at the afternoon to increase her curiosity as the energy wilts, and again past dinnertime when she’s settling down and tranquil. Discount codes and deals on online sites, on social media accounts, on site or emails; women adore to feel the ecstasy of a hunt while shopping, and tracking down a coupon is better.
Beginning with earrings to toe rings, there are numerous types of ornaments to wear, and to shop for jewellery comprising precious metals like platinum and gold, with stones embellishments of emerald and diamond. As gold prices reach sky high, jewellery shopping in India is also budging towards fashion jewellery. They are striking, come in a range of styles, with reasonable price tags. Safer to wear without any worry of getting misplaced or stolen. Online shopping trend provides convenience, when buying jewellery for personal use, or shipping it to anyone, sometimes directly from the online store. The product reaches destination, packed brilliantly with a loving message, to make their day special. A pair of beautiful platinum earrings, as a surprise souvenir, can make any girl feel like a princess indeed!